MILAN (AP) — Italy’s soccer league has made a switch and assigned its international TV rights predominantly to IMG for 371 million euros ($437 million) per season — nearly double the value of the previous deal.
The agreement covers the next three Serie A seasons through 2020-21.
The previous deal was for 190 million euros ($224 million) per season with MP and Silva.
The new figure places Serie A third in Europe for international rights after the English Premier League (1.3 billion euros; $1.5 billion) and the Spanish league (636 million euros; $750 million), and ahead of the German Bundesliga (240 million euros; $282 million).
IMG will pay 352 million euros ($415 million) for global rights and a betting package, Rai International will provide 4 million euros (nearly $5 million) for Italian language rights abroad, and the…